A couple years ago, as parents with kids starting school, we
suddenly came face-to-face with the classic problem faced by every parent of school-aged children: “Junior, what did you do
with the field trip sign-up form your teacher gave you to bring home today?”
Of course, that was the tip of the iceberg, and not only
from our naïve parent perspective. We soon realized that the
pain involved in coordinating the most basic volunteer-driven group activity is
truly astounding: long email chains to recruit volunteers and agree on a
meeting date, dealing with numerous paper forms – many of which need to
be repeated year after year, checks and cash payments leading to painstaking
spreadsheet and accounting work, having people forget their volunteer
obligations, and so on.
Most volunteer groups -- PTA’s, PTO’s, troops, clubs, teams,
and even sophisticated philanthropic organizations -- suffer from many of these
same productivity, efficiency, and fundraising challenges, and have been left
behind to deal with them using tools from the 1980’s (emails, spreadsheets, and
phone calls). And
yet, year-after-year, because of their dedication to the cause, volunteers
dutifully persist, taking their turn at the coordinator wheel.
So, we started the groupery, met with a lot of people with years of experience at those coordinator steering wheels (some of whom then joined us!), and designed our online solution around the elements that matter most to
family-oriented volunteer-driven groups, such as: how to keep in touch with
each other, remind each other about what’s going on, organize volunteer
schedules, place orders and make payments and even process payments efficiently
if you happen to be the Treasurer. A lot of software is designed based on the
way computers worked, but we used the languages and concepts that communities
use: family guardians can act for children; flyers can have sign-ups and order
forms attached; and groups and subgroups can be easily setup to model their
real-world counterparts.
For a more analytical example of the challenges facing one
segment of volunteer-driven groups, check out our previous post on "Parent volunteers coming to the rescue of US schools."
- Dave & Darren